Pradasphere

PRADA, the internationally known fashion brand that was established in 1913 in Milan, Italy by Mario Prada, Miuccia Prada's grandfather, has evolved throughout the years into one of the biggest and most fashion forward brands known globally.

Innovation is at the core of Prada's success and this is shown in their Pradasphere exhibit. 

Miuccia Prada remains as the creative force behind the brand. Miuccia Prada and her husband, Patrizio Bertelli, started working together in the late 70's, laying the foundations of the international expansion that they envisioned for the brand. They are considered as one of the most influential power couples  globally today.

Currently, PRADA has become one of the top luxury fashion brands globally and produces a wide range of cutting-edge products such as men's and women's leather goods, clothing and footwear, eyewear and fragrance.

Recently, Prada has reached out to consumers through an exhibit featuring the fashion brand's innovative products dubbed as "Pradasphere". The exhibit was launched in London in May 2014.  In Asia, Prada set-up the exhibit on top of Hong Kong's Central Ferry Pier 4 and it runs from 19th November to 5th December 2014.

The Pradashpere exhibit in Hong Kong is located at Central Pier 4
 at the Hong Kong side and is very near IFC mall.

Entrance of the Pradasphere exhibit in Hong Kong

I had the wonderful opportunity to see the Pradasphere event in Hong Kong recently. It is one event that shows how the iconic brand has successfully evolved throughout the years.

Visual images both in still and short videos were posted on the timeline wall showing the milestones in Prada's history.

Pradasphere is a special exhibition exploring the universe of Prada. It shows an interesting evolution of how Prada has evolved and innovated throughout the years without losing its strong brand heritage. The exhibit features a disruptive approach to design, style, art, and culture that is unique in the world of fashion today.

Original wrapping paper used by Prada  during its early years

Creatively executed and well put together Prada outfits covering 30 years were shown at the exhibit.

There are various and  colourful bags, accessories and shoes included in the exhibit.

2014 bags from Prada

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Cute Prada robot bag accessories

A collection of  fancy and fashionable footwear from Prada were included in the exhibit.

Beautiful and excellently constructed clothes with fine details  shows timeless elegance that Prada is known for.

I really like the video wall that featured runway fashion videos from Prada. It just makes you feel like you are in a fashion show.

To know more about Pradasphere, you can check out the Prada website: Pradasphere HK site.