Monday, July 31, 2017

Madrid Fusion Manila 2017



I attended the Madrid Fusion event in Manila last April at SMX in Manila. The event featured various local and international culinary chefs and food products. Some of the chefs who presented in the culinary congress included chefs from the Top 50 Restaurants list by San Pellegrino.

Below is a video teaser used for promoting the Madrid Fusion Manila event.




This year the overall theme for the culinary event is “Towards a Sustainable Gastronomy Planet", which is truly relevant since a lot of renowned chefs around the world are also working towards sustainability today by using local ingredients for their dishes and some are also working with farmers to ensure sustainability.

I was able to talk to third generation farmers, who are mainly millenial farmers, during the event and it is actually good to know that they are very much involved in helping their families grow their farm business by tapping various restaurants, using social media to promote their businesses and tap into into consumers and farm-to-table restaurants. Below are some of the produce that these farms currently offer.






An interesting part of the event apart from doing tasting of wines, chorizo, jamon and other products from the event exhibitors is watching the live cooking demo of the chefs from Terry's  restaurant who taught visitors to make Paella Negra, one of their top sellers.
Terry's chef gives step-by-step tips on how to
cook Paella Negra the Terry's way


Terry's Paella Negra with prawns and squid ink

Other products in the event included artisanal chocolates and local liquor products which can be used for culinary dishes.


CMV artisanal chocolates

CMV artisanal chocolates for corporate gifts

Intramuros coffe liquor can be used with ice cream

It is also interesting to see that Filipino chefs like Margarita Fores are very active in the event and have become ambassadors in promoting Filipino dishes globally. The chefs have been busy innovating to create new dishes using local ingredients. Below is the video of the ambassadors for the event.





With Madrid Fusion Manila, the Philippines is able to showcase the innovative dishes and ingredients that Filipinos can produce. It is certainly a good way of promoting our food products and show the creativity of Filipinos too. Cheers!



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